Ikon NZ's pulse on the Then, Now, and how it will affect our Future.
We highlight three fields that we've observed change or disruption in. We pick two stand-out stories from each field and share our thoughts on them, ranging from the professional to the outright fan-boyish (or fan-girly). We invite you to learn, discuss,
and share your thoughts too. Remember to download pictures for the best experience.
Click on pictures for links to the source
WATCH + CONNECT
Curated by Nick, Social Team
VR continues to redefine the lines of communication, with Facebook launching Facebook Spaces where you can hang out with friends in a fun, interactive virtual environment as if you were in the same room.
Nick: It was really only a matter of time before Social VR became a thing. Facebook signaled it with its $2Billion acquisition of Oculus Rift in 2014, now launching to the mass market. With social and mobile driving the extension of our analog lives in to the virtual/digital world it will be an interesting 12 months to come. Social VR gives birth to the pinnacle of connection anywhere and anytime but raises questions surrounding the future of physical interaction and virtual morality and governance.
Under Lucky Stars sets out designed star maps to show the unique alignment of the night sky in a place and time chosen by you, whether it be birthday, engagement, or date night. Using clever algorithms and a star catalogue from Yale University containing info on nearly ten thousand stars to recreate a map of the starry sky.
Nick: In a digitally dominated and fast paced world, sometimes we can zoom past those moments that end up being so important down the track. It's valuable to have some sort of physical connection to these moments. With no two star alignments the same, Under Lucky Stars makes for the perfect nostalgic gift!
Curated by Jamie, Planning Team
Gucci has cashed in on the cultural currency of memes, with the launch of #TFWGucci (That Feeling When Gucci). Playing on the popular internet artform to promote their new line of watches. #TFWGucci offers a brief history of memes, for those too oblivious (or old) to understand them intuitively.
Jamie: Although the humorous campaign has driven a lot of engagement with those who stem from the younger generation Gucci's target audience are the aged and affluent who can afford a $600-$1100 USD watch. I assume they will find themselves scratching their heads!
Since its premiere, Netflix's teen drama '13 Reasons Why' has become a pop culture phenomenon. The series has generated substantial criticism for its cultural storytelling, with many arguing that the show glorifies suicide without offering an alternative solution. Netflix has responded by increasing the content warnings in accompanying episodes. The NZ Classification Office even creating an entirely new certification for the series.
Jamie: The series raises a lot of parental guidance issues but seems to fail in addressing these, this is the point where trusted adults would ideally step in. However, the classification has come a month after all thirteen episodes were released for instant streaming - the accessibility of online streaming means teens are likely to already have binge watched.
Curated by Lee, Planning Team
Fan Pass has become a useful option for those who prefer a more flexible Sky membership. However, Sky have announced they will be cutting their daily and weekly Fan Pass offering, leaving only their monthly subscription (which is set to almost double in price).
Lee: This is a clear indication of the pressure Sky is feeling to afford all of the live sports they have in their stable. They are under constant attack when sports go up for bid e.g. losing the EPL for three years and when the NRL was up for bid and SKY waiting until a few hours before the launch of the season to sign the rights. Now that online streaming is more affordable and accessible, expect consumers to find more cost-effective ways of watching their favourite live sports.
For the first time in 12 years The Lions Tour is coming to NZ, bringing with it a predicted economic boom. The last NZ tour back in '05, brought over 20,000 overseas vistors for the event and a $120 million cash injecton to the economy. These numbers are looking to be surpassed with the Auckland economy along expecting to bring in around a cosy $27 million.
Lee: The Lions Tour is more anticipated than The Rugby World Cup and fans are about to engulf NZ for six weeks. The charged atmosphere of Lions supporters will make Eden Park feel like Wembley. It's hard to not want to be apart of the buzz, which will see money flying in from both visitors and locals. With brands eager to wrap around the tour and feed off this positive environment, it's no wonder media prices are already beginning to soar.