Ikon NZ's pulse on the Then, Now, and how it will affect our Future.
We highlight three fields that we've observed change or disruption in. We pick two stand-out stories from each field and share our thoughts on them, ranging from the professional to the outright fan-boyish (or fan-girly). We invite you to learn, discuss,
and share your thoughts too. Remember to download pictures for the best experience.
Click on pictures for links to the source
Curated by Victoria, Strategy Team
As interactive experiences become more desirable, Boeing is introducing (and more importantly copyrighting) a ground-breaking projection system for the interior of planes.
Victoria: This is cool. First mood-enhancing constellations or clouds, but in the future it could evolve into AR experiences. Interestingly, this is a Boeing initiative, not a carrier differentiator. Will people start paying more attention to the brand of the plane than the brand on the tail? It's also a shared experience, not a personal one (that you get from a seat back screen). The group movie may even return in 3D!
Battling with your partner about the colossal TV they want in the lounge? Panasonic is making strides in its development of a transparent TV that blends in when not in use. It's now improved its transparency from its first model that required back lighting.
Victoria: Screens - screens everywhere. NZ got quite excited by Countdown's Samsung internet fridge promotion a few months ago. The connected home was a 2016 trend prediction; with Samsung's addition, it's another step closer to becoming our reality. Smartphones have started to erode the 'TV in the lounge' model. Soon we'll access screens everywhere for entertainment and utility. With even Google and Amazon (with the introduction of Alexa - your own tech-genie) getting into voice activation, the thought of such innovations coming together is exciting.
Curated by Dale, Trading Team
Sports enthusiasts will now be able to enjoy a multi-coloured spectacle when watching Japan's pro league team play. In what appears to be the same technology as the one Nike used with Nike Rise , the lines are further blurring between sport and gaming - all with an LED court.
Dale: As the popularity of basketball continues to soar around the world (NBA's TV rights were sold for $24 billion over 9 years), this latest piece of innovation is another way to modernize the game, giving spectators even more reason to watch or attend. No longer will the Half Time show seem tame. This may even pose an opportunity for brands to steal the show!
BT Sport has dipped its toe into VR sports broadcasting, trialing the technology with a Premier League game. BT Sport teamed up with LiveLike to film the game using VR technology, making it accessible for everyone across stores in London.
Dale: The Premier League is the most watched and lucrative sports league in the world. This latest development enables fans to get even closer to the action. With games selling out lightning-quick, fans will open their wallets to the next best thing - like VR. Sport is a major battleground for both networks and telcos around the world, so expect this space to intensify as VR becomes mainstream.
Curated by Elese, Planning Team
Toyota have unveiled a 10cm-high communication companion (i.e. robot), Kirobe Mini, that recognises facial expressions, gestures, and even responds to your emotions.
Elese: In an attempt to combat Japan's sinking birth rates (halved in the past half century) and aging population, Toyota hope the baby-like robot will develop stronger maternal instinct among the young and childless. it's a freaky world we live in if our car companies are creating robots to ignite a yearning for motherhood in us New Age Hippolytas! .
Elese: The success of Tinder revolved around the swipe - the flick of a finger awarding instant gratification. it has meant that choosing a date has become akin to the act of choosing consumer brands - completely interchangeable. Tinder and the likes pander to the lazy and tech-addicted. Hinge (presenting a rare display of social responsibility) expels the swipe, offering a safe zone with a members-only community. Can one app overhaul the 'Dating Apocalypse'? I'll let the singles be the judge!