1st April 2016
Facebook's New Insights Will Help Marketers Win Auctions So More Users See Their Ads Facebook is introducing Delivery Insights, a tool that will help brands understand how their promotions are performing in Facebook's ads auction. Delivery Insights allows marketers to see which ads are underdelivering and tweak them to better reach the desired audience size.
Google's Swipeable Car Ads Are Turning Search Into a Mobile Showroom A new mobile ad format now available to all OEM automotive advertisers in the US.
Nielsen to Bring Digital Campaign Measurements to NZ Finally Neilson are planning to bring the digital ad ratings party to our shores. Once set up in New Zealand Neilson will be able to measure online performance across platforms, devices and in unison with TV metrics