2nd June 2017
Instagram ads can now link to brands’ Messenger accounts, bots Brands’ links can be attached to photo, video and carousel ads on Instagram and use referral codes to open a specific messaging thread on Messenger.
Facebook Audience Network Advertisers Can Now Go Full-Width 'Full-width ads enable publishers to easily switch from traditional IAB formats to a more engaging ad format'
AdWords gets Google Optimize & Google Surveys 360 integrations Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists.
Google adds Maximize Conversions automated bid strategy in AdWords Maximize Conversions will help you get you the most number of sales from your existing budget by factoring signals like remarketing lists, time of day, browser and operating system into bids.
‘It’s a work in progress’: How a billboard ad company is going programmatic This is just one example of how Outfront Media, one of the largest outdoor media owners in the U.S., envisions the future of out-of-home advertising: digital, smart and targeted.
Sizmek leads in G2 Crowd Mobile Advertising Survey Sizmek has been recognised as the overall leader in mobile advertising software, ie: platform to build, buy and place ads towards mobile devices and apps.
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