3rd March 2017
Facebook opens mid-roll ads to more Live broadcasters Eligible video creators in the US will be able to insert 20-second ad breaks four minutes into live streams with at least 300 concurrent viewers.
Google’s location tracking is better now than ever before Google has improved its ability to track search traffic at the ZIP code level
Search Price Extensions now live on all devices Show prices for types of products and services in text ad extensions on desktop
Experts warn: 'brand safety on YouTube impossible to guarantee' We maintain and implement rigorous brand safety measures to mitigate any chance of this occurring on the YouTube platform.
YouTube unveils YouTube TV, its live TV streaming service “It’s a testament to the way that YouTube works with partners of all sizes that we’re able to offer up the lineup that we have today,” said YouTube Chief Product Officer Neal Mohan. “We feel we’re in a great position to reinvent the way TV works. No other company in the world has more experience serving high-quality video over the internet, high-def streaming, apps that don’t crash and seamless integration with mobile and web.”
Sizmek and Data Hub Sizmek had recently launched Data Hub that pulls audience segments from Data Management Platforms to enrich and show a sequential-relevant ad and drive user engagements.
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