3rd March 2017


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Programmatic

  • Experts warn: 'brand safety on YouTube impossible to guarantee'
    We maintain and implement rigorous brand safety measures to mitigate any chance of this occurring on the YouTube platform.

  • YouTube unveils YouTube TV, its live TV streaming service
    “It’s a testament to the way that YouTube works with partners of all sizes that we’re able to offer up the lineup that we have today,” said YouTube Chief Product Officer Neal Mohan. “We feel we’re in a great position to reinvent the way TV works. No other company in the world has more experience serving high-quality video over the internet, high-def streaming, apps that don’t crash and seamless integration with mobile and web.”


Adserving

  • Sizmek and Data Hub
    Sizmek had recently launched Data Hub that pulls audience segments from Data Management Platforms to enrich and show a sequential-relevant ad and drive user engagements.