3rd June 2016
Google to roll out Expanded Text Ads for all devices The new ad format will have two longer headlines of up to 30 characters each and a longer description line of up to 80 characters.
Google AdWords to break up tablet & desktop and enable a mobile base bid What this means: Tablet bidding is back. Base bids can now apply to mobile with bid modifiers set for desktop and/or tablet.
Google brings “Promoted Pins” to Google Maps Users will see branded pins along their route or nearby.
Google to expand “Store Visits” online-to-offline foot traffic measurement Target, for example, found that one out of every three clicks on its mobile search resulted in a store visit.
Non-Facebook Users to Start Seeing Audience Network-Powered Ads Facebook are extending the reach of its Facebook Audience Network mobile advertising network to non-Facebook users.
Instagram Introduces Business Profiles, Analytics, Promoted Posts Instagram has launched business profiles, analytics and the ability to boost posts. This will roll out in New Zealand sometime this month.
7 Big Trends That Are Shaping the Future of Digital Advertising Here's a look at seven of the most interesting stats in Meeker's more than 200-slide deck presented at Re/code's Code Conference earlier this week.
3 Surprising Lessons a Major Nonprofit Learned When It Analyzed Its Advertising This article discusses; Digital only made up 5 percent of the media, but drove 49 percent of donations and how the media mix could be optimized to improve returns
Mobile DoubleClick Update DoubleClick have added a recent feature where video has recently been added to mobile app install ads. This is a good step towards improvement on mobile offering from desktop offering.
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