4th March 2016
Facebook to Tell Brands More About Who's Near Their Stores, Tailor Ads to Them Facebook will provide marketers with more information about the people in the vicinity of their stores, including what percentage of those passersby may have seen the brand's ad on Facebook and other insights into foot traffic trends. Also to push more of that foot traffic into stores, the company is giving brands new ways to tailor their ads when people are nearby.
What the New Facebook Reactions Mean for Brand Marketers Facebook ‘reactions’ will give you new insights into your audience’s emotional connections to your brand. You will have more data on their precise feelings and understand their reactions. For example, you start noticing some ‘angry’ reactions for your recent post, you can quickly respond by taking course corrections faster.
New in Adwords: Campaign Drafts and Experiments Campaign Drafts and Experiments allows advertisers to stage multiple changes without actually pushing changes live and impacting results. A draft is essentially a copy of an existing campaign that can be edited like a regular campaign. If you want to see how a draft campaign will perform, you can launch it as an experiment.
TubeMogul To Issue Automatic Refunds For ‘Nonhuman’ Video Traffic The battle on ad fraud stepped up another level with Tubemogul announcing they will be refunding advertisers for any impression identified as potentially from an ad bot from April onwards. This move comes after built up pressure from advertisers to crack down on suppliers and push them to secure their sites against ad bot activity.
VAST 4.0: What Does IAB’s Recent Video Ad Serving Template Mean For Publishers And Advertisers? VAST 4.0 (Video Ad Serving Template) has streamlined video-ad serving by extracting out the video asset from the VAST file on the server it combines it into a single stream with the video content. This led to better performance because this has reduced ad-latency which VPAID is known for unfortunately. This in turn keeps us into mind that it is better to have VAST which operates with both Sizmek and DoubleClick.