5th February 2016
Snapchat are now offering a personal URL Currently we have been able to buy placements on Facebook partner apps using Facebook targeting, and this is now extending to publishers through their instant article product and on the mobile web. Big, exciting move and could be a game changer up against Googles Adsense.
Facebook Is Now Offering Automatic Captions for Videos Snapchat are now offering a personal URL to make it easier to follow accounts. Perfect for brands that are promoting their handle on mobile outside the native app!
Instagram launches its first original video series The show tells the tale of an on-the-run security driver framed for involvement in a diamond heist.
Search advertising trends to watch in 2016 1) Using Audience Targeting Data in Search 2) User End Actions – getting people to complete a desired action more quickly. 3) And again… Mobile.
Understand How To Leverage Social’s Push & Search’s Pull Find out how paid search and paid social efforts can work together to improve overall marketing efforts.
Making the Most Of Google Analytics Audiences More sophisticated Audience Lists that are not possible in Adwords. A major reason why it is important to have Google Analytics access to enhance our campaigns.
Online Video ad stitching became popular initially as an answer to poor mobile streaming technology Now with more emphasis on viewability and the growing concern around ad blockers, video suppliers are hoping ad stitching is their solution.