5th August 2016
Instagram Stories Copies Snapchat Stories Instagram copying Snapchat's Story product isn't an imaginative move, but it's a smart attempt to make its rival less unique.
LinkedIn cautiously brings video to its feed LinkedIn users will start seeing 30-second clips in their feed, but only from hand-selected LinkedIn Influencers.
AMP breaks out of news into the main Google search results Google is taking Accelerated Mobile Pages (AMP) beyond the “Top Stories” and into the main organic mobile search results. But the company says that AMP pages will not receive a rankings boost ..... yet
New cross-device attribution reports and benchmarks Three new reports in the Attribution section of AdWords to provide deeper insight into device usage along the full search conversion path.
Google is working on a lucrative new ad product but some people who've seen it think it's a 'secret tax' and it 'requires us to lie' In April, Google announced a new ad product which most people in the advertising industry saw as a move designed to stamp out “header bidding,” one of the newest pieces of technology ad tech companies and publishers have been using in an attempt to carve away at DoubleClick’s monopoly.
Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot) There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent viewability standard (PDF). Neither seems grounded in any data, which begs the question: where is the real intersection of viewability and performance?
Google introduces speedier ads to its Accelerated Mobile Pages program Google is currently in the process of improving its loading speed on mobile devices as well as better speed on ads.
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