6th May 2016


Social

  • Instagram’s carousel ads now support 60-second videos
    Instagram is bringing videos to its Carousel ad format, allowing marketers to pick five videos or a combination of videos and photos for users to swipe through.

  • Branded Content on Facebook
    Facebook have rolled out a new tool that will enable publishers and influencers to tag a marketer in a branded content post. The marketer will be notified of the post and can access metrics for the post.


Search


Programmatic


Adserving

  • VAST 4.0: The New Video Advertising Age
    One of the disadvantages to video ad impressions is that sometimes impressions can’t be fully measured. VAST (Video Ad Serving Template) 4.0 has provided some improvements towards measurability and streamlining the workflow process between advertiser, 3rd party ad-serve and publisher.