6th May 2016
Instagram’s carousel ads now support 60-second videos Instagram is bringing videos to its Carousel ad format, allowing marketers to pick five videos or a combination of videos and photos for users to swipe through.
Branded Content on Facebook Facebook have rolled out a new tool that will enable publishers and influencers to tag a marketer in a branded content post. The marketer will be notified of the post and can access metrics for the post.
Google may jump into the online TV game with a YouTube-based service Google would be a major addition to what is becoming a very crowded field of companies vying to bring TV to consumers directly over the Internet.
Google Tests Feature That Lets Media Companies, Marketers Publish Directly to Search Results Google has built a Web-based interface through which posts can be formatted and uploaded directly to its systems. The posts can be up to 14,400 characters in length and can include links and up to 10 images or videos.
These 2 Agency Execs Are Getting Schooled in Programmatic as Google's Newest 'Interns' If you see everything from the media side today, the amount of money that's shifting towards programmatic is pretty dramatic year-over-year
VAST 4.0: The New Video Advertising Age One of the disadvantages to video ad impressions is that sometimes impressions can’t be fully measured. VAST (Video Ad Serving Template) 4.0 has provided some improvements towards measurability and streamlining the workflow process between advertiser, 3rd party ad-serve and publisher.