7th April 2017
LinkedIn introduces lead gen ad offerings LinkedIn has just come out with a new product that it hopes will bring leads to advertisers. Called LinkedIn Lead Gen Forms, the objective of the product is to give marketers the ability to collect quality leads across all devices, be it a mobile phone or a desktop.
Facebook’s Canvas ads get easier to create (and recreate) with new API Canvas API enables brands to automate the production process through third-party marketing tools.
Facebook tests a second News Feed headed by a rocket ship icon A “rocket ship” icon has popped up in the app of select users worldwide, adjacent to the News Feed button. As it turns out, the rocket ship icon is just the latest in Facebook’s ongoing experiments in presenting an alternate News Feed to users – one that consists of posts, articles, photos and videos from sources you haven’t followed, like Facebook Pages or posts news media organizations, for example.
Data as a conversation starter is a key component to marketing success today, notes Media Maths' Joanna O'Connell “To make the experience great, you need to be able to understand, in that moment, what is the right thing to do – that takes holistic decision making,” she says. “You need to be able to measure against true business outcomes … and you need to have a great creative experience."
Google says its YouTube ad problem is ‘very very very small’ but it’s getting better at fixing it anyway “… YouTube has also improved its response time when someone flags an inappropriate video, and is improving its user interface to make it easier for advertisers to steer clear of dodgy videos. Schindler says YouTube will also start letting outside companies like DoubleVerify and comScore audit its efforts to keep ads away from controversial clips.”
YouTube TV Goes Live in Google’s Biggest Swipe at Comcast Yet YOUTUBE TV HAS arrived, and with it the potential to change how television works. Google-owned YouTube’s first foray into true cable-like television takes to the internet equivalent of the airwaves in select cities today: 40-plus channels of entertainment, news and sports for $35 per month, the so-called skinny bundle.
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