7th April 2017


Social

  • LinkedIn introduces lead gen ad offerings
    LinkedIn has just come out with a new product that it hopes will bring leads to advertisers. Called LinkedIn Lead Gen Forms, the objective of the product is to give marketers the ability to collect quality leads across all devices, be it a mobile phone or a desktop.

  • Facebook’s Canvas ads get easier to create (and recreate) with new API
    Canvas API enables brands to automate the production process through third-party marketing tools.

  • Facebook tests a second News Feed headed by a rocket ship icon
    A “rocket ship” icon has popped up in the app of select users worldwide, adjacent to the News Feed button. As it turns out, the rocket ship icon is just the latest in Facebook’s ongoing experiments in presenting an alternate News Feed to users – one that consists of posts, articles, photos and videos from sources you haven’t followed, like Facebook Pages or posts news media organizations, for example.


Programmatic