7th July 2017
Facebook will tell brands if the people clicking their ads actually made it to their sites Facebook will measure when a brand’s site loads after people click an ad to visit it and how many of those people are new visitors
Why the Gmail ad targeting change should have minimal impact on advertisers The move brings ad personalization methods for Gmail in line with other Google products.
With brand safety in mind, YouTube steps up efforts to ‘fight online terror’ Google has announced several steps to address advertiser concerns.
Sizmek creates tool to let brands block ads on fake news and satire websites Sizmek has launched a service within its Peer39 machine learning and semantic advertising offering that allows brands to block their ads from appearing against fake news and satire content.
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