8th April 2016
Facebook Will Pay Publishers to Livestream Video in New Hub Facebook has created a video hub that will roll out in the coming weeks for its flagship mobile app. Publishers will be paid to stream live video via the hub instead of their own websites.
Facebook Can Now Tell Blind Users About the Pictures in Their News Feeds Facebook now offers blind people audio descriptions of images, not just text. Presumably, the system will describe the complete content of advertisements, too.
Getting Ready for Google's New Accelerated Mobile Pages (AMP) Google’s Accelerated Mobile Pages (AMP), will reduce mobile loading times even further than what we’ve seen with mobile sites and responsive design. Article shows how it will affect your brand, and how our clients can get started.
Programmatic Is Not A Media Channel In headline after headline, the word “programmatic” is often followed by the words “fraud,” “viewability” or “transparency concerns.” An outsider to the ad industry could be forgiven for thinking that “programmatic buying” is the Madison Avenue equivalent of using electronic trading to trade subprime mortgage securities.
Spotify and Pandora Are Changing the Programmatic Tune for Advertisers Amazing content, ultra-engaged audiences, massive distribution and 6.4 billion Internet-connected devices globally suggest a compelling future for audio advertising. Programmatic, especially, is in a prime position to deliver relevant messages to that global audience of active listeners—without killing the vibe.
Seismic Changes Come To Sizmek’s Stack Sizmek is in the process of improving its ad-serving platform that is going to be more cloud-based. The new Sizmek MDX-NXT will be a changer because the platform will improve the overall ad-serving workflow by reducing the time to set up campaigns.