9th June 2017
Facebook adds templates for Canvas ads, extends iAd-like format to Collections Advertisers can pick from three plug-and-play templates and now use Canvas posts in Facebook’s shoppable Collection ads.
Snap acquires Placed to better measure in-app ads to in-store sales Placed is able to attribute brand’s digital, TV and out-of-home campaigns to store visits and in-store sales.
Ads Txt Wipe a Legion Programmatic Advertising Players a Good Thing The Interactive Advertising Bureau’s Tech Lab has released a proposed standard called "ads.txt" that allows publishers to declare which businesses are authorized to sell their digital inventory. This lets the demand-side platforms, where buyers find inventory, to verify that the inventory for sale in ad exchanges comes from authorized sellers.
Google Chrome Will Automatically Block Annoying Ads Google's Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience, the company confirmed on Thursday.
Safari will block third-party ad trackers from following users around the web Ads themselves aren’t blocked, just the user’s previous browsing data. The move is “not about blocking ads — the web behaves as it always did, but your privacy is protected.
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