9th September 2016
Facebook Vertical Video Ads Just Went Live and Are Evidently Producing Great Results CPM is three times less expensive on vertical video than square thus far. This signifies that the content has a higher view through, share/engagement rate, etc.
Google testing mobile Shop the Look ads for apparel & home products Google is mixing up the mobile shopping experience in search again with a new format called "shop the look". The mobile format is designed to appear on broad queries. The product listing ads are powered by Shopping campaigns.
Adobe adds live video ad insertion and tighter video stream measurement Online video/TV’s evolution into a mature advertising channel continues, with this week’s announcements that Adobe can now dynamically insert ads into live video, and can measure any video stream down to the nearest ten seconds.
Integrating Media Targeting Into Your Dynamic Creative Strategy with Sizmek MDX-NXT Sizmek MDX-NXT has a new feature where dynamic creative campaigns could target media by using the placement spreadsheets in Sizmek.
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