10th March 2017


Social


Search

  • Google is shrinking AdWords’ view-through conversion window default
    AdWords default view-through conversion window will shrink from 30 days to one day end of March.

  • Adwords Call Updates
    Reporting columns for “Phone impressions” and “Phone calls” will soon be available to see phone-through rates at the keyword and ad levels in the AdWords interface. Google automatically pulls phone numbers featured on landing pages and sets up call extensions in advertisers accounts that don’t already have them.


Programmatic


Adserving

  • New Sizmek features
    Sizmek MDX-NXT has recently added new features into the platform such as: attaching delivery groups in bulk using rules, Sizmek Support can now help de-activate and re-activate placement by request, publish tags in one click etc.