10th June 2016
Facebook’s new DeepText AI categorizes everything you write DeepText will analyse your posts and categories them. The example given is that when you talk to a friend on Messenger asking for a ride, it will automatically prompt you to request a ride from Uber.
Facebook Testing Ability for Users to Post to News Feed But Not Timeline Facebook is testing a way to allow users to post to News Feed without those posts ever appearing in their Timelines.
To Viewability and Beyond: Active View coming to TrueView Active View (Google technology that measures viewability) will become available for all Youtube In-Stream inventory, including Trueview, whether bought through Adwords or Doubleclick Bid Manager.
Introducing AdWords Conversion Import for Salesforce Import Salesforce data into Adwords to measure value of your offline conversions that result from online clicks. Do any of our clients use Salesforce?
Rubicon Project Is Helping Publishers Win the Second Screen With Programmatic Olympic Ads In the programmatic space, really what we're trying to do is give our brands access to the premium content that we're going to be producing, but doing it in a way that's wrapped around high impact
MRC Grants Sizmek Accreditation for Video Viewability Sizmek has been accredited by the Media Rating Council (MRC) for its desktop digital video viewability measurement. This means video impressions are meeting MRC standards for video viewability and reporting.
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