11th March 2016



  • Smart Goals in Analytics
    The Smart Goals are designed for those not tracking conversions. Thanks to machine learning, Google will infer which traffic may correlate with folks who could convert. This means looking at pagers per session, location, device, duration and more.

  • Google tests clickable phone numbers in organic search results
    Google is now experimenting with click to call on the organic side. We’ve seen click to call on the AdWords side for years, but never on the organic side. Click the link for screenshots.