11th March 2016
Facebook Just Debuted Video for Its Growing Suite of Lead-Generation Ads Facebook has added video to its lead-generation advertising offerings that should attract financial brands, automakers, insurance companies and real estate players. It is including a call-to-action button within the video unit that will direct consumers to fill out contact forms.
Smart Goals in Analytics The Smart Goals are designed for those not tracking conversions. Thanks to machine learning, Google will infer which traffic may correlate with folks who could convert. This means looking at pagers per session, location, device, duration and more.
Google tests clickable phone numbers in organic search results Google is now experimenting with click to call on the organic side. We’ve seen click to call on the AdWords side for years, but never on the organic side. Click the link for screenshots.