11th August 2017
Facebook looks to clean up Audience Network with higher standard for counting clicks Facebook will stop charging advertisers for clicks on ads running across its Audience Network when people bounce back in less than 2 seconds.
Facebook will rank links to slow-loading pages lower in people’s news feeds Facebook’s algorithm will estimate how long it takes a page to load from its mobile app and use that information when ranking people’s feeds.
AdWords mobile extensions get major upgrades with tappable sitelinks & more visible content New changes to sitelink extensions will bring more usability to mobile, while also providing more real estate to the non-interactive extensions.
Google updating site category exclusion options for Google Display Network campaigns This latest update is part of a larger update to simplify the management of exclusions and align Display and Video controls.
UberMedia buys Cintric to blend first and third party data for ‘always-on’ location While UberMedia has a number of its own first-party apps, it decided it needed more persistent location data. The company has therefore acquired Cintric, which has a widely adopted developer SDK that delivers location insights while being very respectful of battery drainage.
- August 2017
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