12th February 2016
Instagram is now offering 60 second video ads Instagram is now offering 60 second video ads instead of only 15 or 30 second video ads.
Twitter is launching a new Promoted Video ad product First View will let marketers own the top Twitter ad in news feeds for a 24-hour period.
Updates to Google’s in-store conversion tracking now allow retailers to attribute user engagement Retailers can now attribute user engagement at a keyword or ad group level, further expanding advertisers’ ability to see the offline impact of digital marketing.
Google Revamps Mobile Travel Search Results Google leads you into a new travel search experience on mobile search that makes it harder to view web-based search results.
Digital Place-Based Advertising Is Primed For Programmatic Growth Programmatic buying methods are being implemented more and more across the digital OOH space with initially cautious suppliers realising commercial benefits linked with the ease of use.
Google display ads go 100% HTML5 From June 30 onwards, Doubleclick will be 100% HTML5 and advertisers will no longer be able to upload Flash creatives into DoubleClick.