12th May 2017
How Facebook is using AI to penalize spammy, ad-heavy websites in its News Feed Facebook will curtail the reach of organic posts and ads that link to web pages with too little original content and too many annoying, offensive ads.
Snapchat launches self-serve ad manager Snap Inc. wants the ad dollars of smaller businesses, not just giant brands. So today it’s launching its new self-serve ad manager for buying video Snap Ads.
Google rolls out similar audiences for Search and Shopping Enables advertisers to target users searching for the same kinds of things as recent site visitors
IAB: Paid search was 48 percent of total digital spend in 2016 Spending declined on desktop, but grew by nearly $6 billion overall because of mobile
Google will now allow 300×250 ads above the fold on mobile webpages, says they can be ‘user-friendly’ Google today announced a change to its AdSense policy that will remove a limitation previously in place that restricted certain kinds of ads “above the fold” – meaning, visible on a website without scrolling down the page.
YouTube CEO Apologizes to Advertisers at NewFront YouTube is not TV. And we never will be,” she said. “The platform that you [advertisers] all helped create represents something bigger,” she said. “Our users don’t come to YouTube for polish, they come to YouTube for texture. They come to see the world as it truly is, filled with people just like themselves. They come to witness our shared humanity.
VMO Launches Real-time Programmatic Ad Serving VMO has launched a programmatic outdoor product called VMO Programmatic which allows advertisers to serve ads across outdoor network exchange.
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