13th January 2017
Facebook to Test Mid-Roll Video Ads The mid-roll ads will appear after users have watched at least 20 seconds of publishers’ videos, and the social network and the publishers will share revenue from the ads.
Google is launching automated call extensions in mobile ads on February 6 Call extensions will automatically pull phone numbers featured on landing pages.
Google to start showing local-specific phone numbers when location extensions appear in ads Will affect advertisers that want calls going to a central phone number.
How programmatic and header bidding will disrupt all media in 2017 These days, when I say “digital advertising,” you may think web-based media and ad opportunities, display, social, search, native and video/audio advertising. The digital media landscape is being remade with the evolution of programmatic advertising and header bidding.”
- January 2017
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