13th January 2017


Social

  • Facebook to Test Mid-Roll Video Ads
    The mid-roll ads will appear after users have watched at least 20 seconds of publishers’ videos, and the social network and the publishers will share revenue from the ads.


Search


Programmatic

  • How programmatic and header bidding will disrupt all media in 2017
    These days, when I say “digital advertising,” you may think web-based media and ad opportunities, display, social, search, native and video/audio advertising. The digital media landscape is being remade with the evolution of programmatic advertising and header bidding.”