13th May 2016


Social

  • Facebook Improves Custom Audience Targeting
    Advertisers can now use custom audiences to retarget people based on frequency of visits, time spent on website, date range of visit and device type used. This feature will rollout within the next few months (no exact date given).

  • Facebook Bringing 360 Photos to News Feed
    In the coming weeks, Facebook will add 360 photos to News Feed. You’ll be able to take a panoramic photo from your phone or use a 360 camera, upload it to Facebook and pan around by tilting your phone or dragging the image.


Search

  • Move beyond last click attribution in AdWords
    Last click attribution may not always tell the full story. Later this month, you’ll be able to assign an attribution model for each conversion type you’ve set up in AdWords. It’s a big change that means last-click will no longer be the default mode of assigning conversion credit in AdWords. We can select one of six different attribution models to our campaigns -- last click, first click, linear, time decay, position-based, or data driven.


Programmatic

  • Youtube BrandCast 2016
    Brands can now buy spots on viral videos and Programmatic advertising is now guaranteed on Google Preferred.


Adserving

  • Changes to DCM
    No new uploads for HTML5 and static images as it is to be replaced by display after June 30.nAdditionally, DCM can now upload HTML5 assets as companion banner for video.