13th May 2016
Facebook Improves Custom Audience Targeting Advertisers can now use custom audiences to retarget people based on frequency of visits, time spent on website, date range of visit and device type used. This feature will rollout within the next few months (no exact date given).
Facebook Bringing 360 Photos to News Feed In the coming weeks, Facebook will add 360 photos to News Feed. You’ll be able to take a panoramic photo from your phone or use a 360 camera, upload it to Facebook and pan around by tilting your phone or dragging the image.
Move beyond last click attribution in AdWords Last click attribution may not always tell the full story. Later this month, you’ll be able to assign an attribution model for each conversion type you’ve set up in AdWords. It’s a big change that means last-click will no longer be the default mode of assigning conversion credit in AdWords. We can select one of six different attribution models to our campaigns -- last click, first click, linear, time decay, position-based, or data driven.
Google’s mobile-friendly algorithm boost has rolled out The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile search results. All the more reason for our clients to up their mobile site game.
Youtube BrandCast 2016 Brands can now buy spots on viral videos and Programmatic advertising is now guaranteed on Google Preferred.
Preventing accidental clicks for a better mobile ads experience Accidental clicks towards mobile ads are a growing concern to advertisers especially fast clicks and edge clicks as they provide little value and Google has recently improved this by not taking account accidental clicks.
Changes to DCM No new uploads for HTML5 and static images as it is to be replaced by display after June 30.nAdditionally, DCM can now upload HTML5 assets as companion banner for video.