14th October 2016


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  • Respect the Format: Stop Chopping Up Spots to Make 'New' Content
    Insight into Ad Age’s “Campaign of the year”. This campaign had creative best suited to be used in the YouTube pre-roll spot. These ads worked so well because they were designed for to be pre-roll rather than a repurposed TVC. Check out the actual ads at this link -> http://adage.com/article/special-report-agency-alist-2016/geico-s-unskippable-ad-age-s-2016-campaign-year/302300/


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