14th October 2016
Facebook tests ads in Groups, its next potential cash cow Facebook has started to test delivering ads to people in Facebook Groups. The ads will look the same as News Feed ads and they’ll be targeted by Group topic as well as the standard identity-based targeting.
Google Home responding with featured snippets An Amazon Echo competitor with really awesome hands-free search. Google Home will source, aka link to, the website it pulls the answer for your queries from.
Google Sprayscapes lets you build surreal 360-degree landscapes Watch the video here: https://www.youtube.com/watch?v=6o3_m4-YH9U
Respect the Format: Stop Chopping Up Spots to Make 'New' Content Insight into Ad Age’s “Campaign of the year”. This campaign had creative best suited to be used in the YouTube pre-roll spot. These ads worked so well because they were designed for to be pre-roll rather than a repurposed TVC. Check out the actual ads at this link -> http://adage.com/article/special-report-agency-alist-2016/geico-s-unskippable-ad-age-s-2016-campaign-year/302300/
Mobile display ad-spend overtakes desktop for the first time The amount of money spent on mobile display ads has now exceeded of PC and tablet for the first time according to IAB/PWC
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