15th April 2016
Google is quietly testing trending topics section for mobile search Similar to Facebook and Twitter’s trending topics section.
Egmont’s Programmatic Strategy Speeds From Zero To Header Bidding Header bidding made it easier for us to establish a market CPM,” Näslund said, which helps the sales team. “A market price is easier to sell to a buyer than a list price,” which is an arbitrary valuation of inventory.
Programmatic ad spending surpasses $22 billion Programmatic is no longer a sidebar in the digital advertising conversation. It is a must for any digital display advertiser who is serious about bringing greater accuracy and insight to their digital ad buys.
Test & validate your HTML5 display ads with new IAB tool IAB (Interactive Advertising Bureau) has recently released its new HTML5 Ad Validator which identifies the different file types inside the HTML5 creative such as: images, java script and click tags. It also has another feature such as having ad snapshots at one-second intervals to show progression of the creative in terms of animation. The aim of having the IAB HTML5 Ad Validator is to ensure that HTML5 creatives are meeting industry standards.