15th July 2016


Social

  • Instagram Is Inspiring Marketers to Make Square-Shaped Videos for Facebook
    In short, square videos take up more space on your mobile newsfeed and with the new change to Facebook's algorithm that I outlined in last week's newsletter, it will help posts stand out. There's also stats in the article that shows square videos resulting in higher engagement and view through rates.


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Programmatic

  • Chinese companies you never heard of will be the next big acquirers in ad tech
    We’ve seen programmatic growing from being fairly nascent five years ago, to now the majority (and it’s still growing exponentially), and people have come to realise that it’s really hard to build that technology, and therefore buying becomes the default [to attaining this capability], that’s on the ad side.


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Miscellaneous