15th July 2016
Instagram Is Inspiring Marketers to Make Square-Shaped Videos for Facebook In short, square videos take up more space on your mobile newsfeed and with the new change to Facebook's algorithm that I outlined in last week's newsletter, it will help posts stand out. There's also stats in the article that shows square videos resulting in higher engagement and view through rates.
Google expansion of Local Inventory Ad product search now live in Maps and Knowledge Panels "allows users to search for product availability at specific stores from the search and Map listings of participating advertisers."
Google testing ratings percentage instead of yellow ratings stars in text ads Google has long featured star ratings in search ads and organic listings. In a new test, the eye-catching yellow stars and rating number are replaced by a percentage of positive ratings.
Chinese companies you never heard of will be the next big acquirers in ad tech We’ve seen programmatic growing from being fairly nascent five years ago, to now the majority (and it’s still growing exponentially), and people have come to realise that it’s really hard to build that technology, and therefore buying becomes the default [to attaining this capability], that’s on the ad side.
Think dynamic creative isn’t right for your brand? Think again Many marketers have viewed DCO as a platform only for large-scale campaigns but this is simply not the case. DCO can be used to small-scale campaigns and can be as impactful as well.
Pokémon Go will soon get ads in the form of sponsored locations Pokémon Go will soon include advertising.
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