15th September 2017
Google Analytics adds feature to unify visits to Google AMP pages & non-AMP pages Currently GA counts them as two separate people.
Google My Business now lets businesses edit their listings directly in search results Google says all you need to do is find your business on Google Search, “and you can complete and enhance your listing
Google local pack tests displaying website mentions matching your query Google is testing displaying in the local pack results if the local website returns the keywords you searched for on their website.
Pre-Dmexco update: Tremor rebrands as Telaria After the sale of the demand-side platform (DSP) side of its business, Tremor Video has rebranded as Telaria as a reflection of it doubling-down on the sell-side areas its business, with a renewed focus on software revenues, plus its intended leadership in the connected TV/OTT sector.
AppNexus and Rubicon Project launch Prebid.org hailing open-source approach to header bidding The pairing of AppNexus and Rubicon Project have characterized the approach as a “collaborative industry effort” that will make the marketplace a more fair ecosystem by delivering “unbiased programmatic monetization solutions” for premium publishers.
Sizmek finalised $145 million acquisition of Rocket Fuel Sizmek has completed the acquisition of Rocket Fuel Inc in aim to integrate DSP and DMP under the Sizmek brand.
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