16th June 2017




  • Ad Ops Decoder: What Is Blockchain?
    Blockchain was initially developed to serve as the common ledger for bitcoin, and as such it’s often associated with cryptocurrencies. But it has broader applications, including for digital advertising. In the ad ecosystem, the blockchain can be a ledger for logging all data related to an ad impression. Great video further explaining this concept.

  • Google rolling out GMB simple website creator
    While it’s not going to work for sophisticated e-commerce and B2B sellers, it may be sufficient for many business categories — and it’s responsive. Indeed, something slightly more than a landing page may be all that is now required for a large number of SMBs in this mobile-centric universe.