16th June 2017
Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear.
Instagram Just Added a Tag to Make Sponsored Content More Transparent The Facebook-owned photo- and video-sharing network said in a blog post that users will begin seeing a sub-header that reads “Paid partnership with” on those posts.
Ad Ops Decoder: What Is Blockchain? Blockchain was initially developed to serve as the common ledger for bitcoin, and as such it’s often associated with cryptocurrencies. But it has broader applications, including for digital advertising. In the ad ecosystem, the blockchain can be a ledger for logging all data related to an ad impression. Great video further explaining this concept.
Google rolling out GMB simple website creator While it’s not going to work for sophisticated e-commerce and B2B sellers, it may be sufficient for many business categories — and it’s responsive. Indeed, something slightly more than a landing page may be all that is now required for a large number of SMBs in this mobile-centric universe.
IAB: First Quarter US 2017 Digital Advertising Hits $19.6 Billion Advertising revenue in the US marked the highest ever to over 23%. This is also the seventh year to have double-digit year growth according to PricewaterhouseCoopers US.
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