16th September 2016



  • Google’s AMP Viewer: the Tinder UX for content?
    Instead of clicking from the search results page to a webpage, which might load slowly or not offer what the user is looking for (a costly choice on mobile), the AMP (Accelerated Mobile Pages) viewer makes it easy to rifle through the offerings of different publishers or bounce back and forth between the results page and fast-loading AMPs without ever leaving Google’s environment. Think of the Tinder user experience, but for content.