16th September 2016
In-App Payments to Brands, Other New Features in Facebook Messenger Platform v1.2 The most prominent of which is the ability for brands to accept payments directly via the application. The other major feature launch is the ability for brands to use News Feed ads on Facebook to drive users to Messenger via calls to action such as “send message,” “shop now” or “learn more.”
Google’s AMP Viewer: the Tinder UX for content? Instead of clicking from the search results page to a webpage, which might load slowly or not offer what the user is looking for (a costly choice on mobile), the AMP (Accelerated Mobile Pages) viewer makes it easy to rifle through the offerings of different publishers or bounce back and forth between the results page and fast-loading AMPs without ever leaving Google’s environment. Think of the Tinder user experience, but for content.
Adblock Plus Is Launching an Ad Exchange ‘Acceptable Ads Platform’ will let advertisers reach users of ad blockers, with help from Google and AppNexus While this has the potential to improve ad quality in the grand scheme along with reaching those annoyed by conventional ads and blocking them – it was quickly shut down by appnexus and google as discussed in this article
Google introduces TrueView for Action ads on YouTube Display tailored call-to-action banners while video ads play. With TrueView for action, advertisers can display a call-to-action banner at the base of the video during and at the end of the video which would be useful in promting the viewer for “Booking a Test drive”
Sizmek’s new programmatic creative offering Sizmek has launched its programmatic creative offering across rich media, dynamic creative and targeting features to deliver better programmatic campaigns.
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