16th December 2016
Forget Spectacles, group messaging is Snapchat’s most important launch in 2016 The feature was group messaging for up to 16 people. It’s an obvious part of any chat app but something that hadn’t been present in Snapchat until this week.
Facebook Messenger’s artsy new camera turns any text into filters That’s Facebook Messenger’s strategy to steal the visual communication crown from Snapchat, thanks to its new camera feature that rolls out today.
What Can We Expect for Influencer Marketing in 2017? Celebrity influencers? Micro-influencers? Power middle influencers? When it comes down to it, there shouldn’t be a fight over which type is the best. Each can play a role a brand’s success, but it takes careful planning, setting clear objectives, mapping out a channel strategy and aligning the right influencers.
How data feeds are driving new search experiences Shopping ads using data feeds are just the beginning. This article looks at how search could move away from traditional keyword model to using data feeds in creating a new search experience for more personalised, localised and actionable results.
Google now showing product schema rich snippets in image search results If you do a Google image search on a smartphone and click on a result that is product-related, it may show the rich snippets.
Ad fraud is taking half of Uncertified Apps Sizmek had recently claimed that 52% of uncertified apps are generating Ad fraud and 8% for certified apps. Solution is to be more vigilant with mobile targeting and blacklist to effectively reach mobile audience.
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