17th June 2016
Facebook Removed (Changed) The 20% Text Rule The 20% rule no longer applies to text on Facebook ad images. However, Facebook will penalise you if you do use more than 20% text by lowering the amount of reach your post will get. Essentially, the more text your ad has, the lower the reach your ad will get.
Facebook now lets users comment with a video An example of how our clients can use this is by running competitions where users submit videos. A suggestion would be to get people to submit they best bottle flipping videos...
Introducing YouTube Director A suite of video ad creation products for businesses. Make a video ad right from your phone
Android “Nearby” uses beacons to push apps and sites relevant to user location Service will alert users about apps or websites that have value in that place or business location.
Taboola teams with AppNexus to sell native placements programmatically Content discovery platform Taboola has partnered with ad tech firm AppNexus to scale access to Taboola’s native ad inventory. AppNexus advertising partners will be able to buy placements in Taboola’s content recommendation widget programmatically.
The wild, wild East: Why China is the most interesting programmatic ads market The great wall of closed-off infrastructure and lack of openness, has bred a programmatic marketplace that looks a lot different to elsewhere, not least because Google and Facebook are nowhere to be seen.
Google is killing its Swiffy tool for converting Flash files into HTML5 From July 1 onwards, Google will discontinue, Swiffy, a platform that converts Adobe Flash .swf files into HTML5. This is a step forward that discourages the use of Flash across all web browsers and mobile.
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