18th March 2016
Why Facebook Canvas Could Be the Best Thing That Ever Happened to Mobile The state of mobile advertising has changed with the recent launch of Facebook Canvas. You can easily build your Canvas using a combination of videos, still images and call-to-action buttons. In Canvas, people can swipe through a carousel of images, tilt to view panoramic images and zoom in to view images in detail.
App marketers can now upload customer IDs to AdWords for targeting on Google Display Network To help app marketers improve retention and engagement rates with users who have already downloaded their apps, Google has added the ability to upload advertising IDs to AdWords. It’s a bit like Customer Match for apps.
Could this be the replacement for Google Plus? A new product being teased by Google simply called ‘posts’ appears to be a social network that lets you post thoughts directly into search results.
5 Strategies for Combating Ad Blocking on Websites The rise of the Ad-Blocker is a hot topic at the moment. As publishers see more declines in revenue they will be forced to look at ways to combat the issue to survive. This article looks into a few strategies global sites have been implementing.