18th November 2016


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Programmatic

  • Adobe Buys Programmatic Ad Player TubeMogul for $540 Million
    Adobe and TubeMogul will provide a unified advertising and data management solution that enables brands to precisely identify the right segments and plan, execute and measure paid media across any device," TubeMogul CEO Brett Wilson said in a statement.


Adserving

  • Doubleclick Update
    From April 3rd 2017 onwards – flash videos (.flv) are no longer allowed to be uploaded to DCM, DBM, Doubleclick Publishers and Adwords. From July 3rd onwards – flash videos will be de-activated completely on these platforms.