19th February 2016
Instagram Will Start Displaying Video Views Instagram announced that it will start counting views on videos, which should give marketers a better idea of how many people watch their clips. Previously, Instagram videos and photos were measured only in the form of "hearts" and comments.
Facebook Is Now Offering Automatic Captions for Videos Facebook will begin offering two lines of automated captions in branded videos for free. The addition could be a new way for marketers to still use the silent autoplay feature while getting more messaging across.
AdWords Automated Bidding Gets An Overhaul: Welcome, Portfolio Bid Strategies Search bidding has changed for the better. The automated concept has now been thrown and the “portfolio” bid strategy is now here. Basically you can now set new multiple CPA strategies at ad group level. You will also be able to do this at campaign level instead of Shared Library. This new tool will allow us to target more so for clients campaigns and give more information about “conversions" to clients
6 Months After Fraud Cleanup, AppNexus Describes Impact On Its Exchange Through the rise of concern around ad fraud in the digital market, some key exchanges are taking stands to clean up their inventory pools and we are finally starting to see the true impact fraud has had on the market up to this point.
Why Ad Tech Talent Is Going Back To Media Sales Large publishers globally are realising the new opportunites created through programmatic and redesigning sales teams to fit with the changing landscape.
A better mobile experience Google is in the process to improve mobile experience across the digital space particularly around mobile ads.