19th May 2017
Facebook now pinpoints individual posts to keep clickbait out of the News Feed By evaluating individual posts, Facebook can better isolate and eliminate the occasional clickbait from the average publisher.
Facebook admits its 10th measurement mistake since September The mistake -- mischarged clicks on video carousel ads by smartphone web users -- is the first that directly affected advertisers’ wallets.
Purchases on Google quietly opens beta for requests in US Google is opening the beta for its “buy button” to retailers in the US. This is a further enhancement of Google Shopping which allows you to pay directly through Google.
Biggest announcements from Google I/O Keynote 2017 These include “Google Lens” - new visual search tool, and Google Assistant coming to iPhone now to take on Siri.
IAB Tech Lab releases final Dynamic Content Ad Standard IAB Tech has recently updated dynamic content ad standards. This will serve as a guideline to dynamically personalised ads based on user factors such as weather, location, gender and language.
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