21st April 2017


Social


Search

  • Changes to Image Search
    New feature “style ideas” in the Google app for Android and mobile web. Now while perusing fashion product images, Image Search will surface a grid of inspirational lifestyle images and outfits that showcase how the product can be worn in real life.

  • Google Analytics remarketing lists go cross-device May 15
    Google will now use signed in user data to enable retargeting across devices. Google had been relying on cookies and mobile IDs for retargeting, which don’t carry across devices.


Programmatic

  • Forget Burger King’s Google Home Gag. Here’s the Real Way to Win Voice
    Brands should be thinking about more meaningful voice experiences on platforms like Alexa and Google Home, ones that actually have a conversation with their consumers. By offering some kind of value, these types of experiences will engage new audiences, become strategic marketing tools, and turn into additional owned channels in a brand’s digital ecosystems.

  • The unenviable job of site whitelisters
    “For brand safety, private marketplaces via deal IDs are the most effective. The next best thing is to run a whitelist. And if that is not possible, a blacklist should be implemented at a bare minimum,”


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