21st July 2017
Is Facebook Ramping Up Its Test of an Explore Feed Alternative News Feed? The Explore alternative News Feed Facebook has been testing in various forms is now showing up for some users in the More menu of its flagship application.
Google Analytics rolling out ‘ask a question’ to get answers instantaneously Great for our clients to be able to get information they need without having to rely on data analysts or needing deep familiarity with the Google Analytics interface.
Google Now is dead, long live ‘the feed’ Google is killing the 'Google Now' name but improving the underlying functionality to make it more controllable, engaging - and searchable.
Rubicon Project Acquires NToggle For $38.5M To Clean Up Bidstream Traffic NToggle's technology uses machine learning to weed out impressions a DSP is better off not bidding on through a process known as "traffic shaping."
Sizmek Addresses Media Plan Optimisation and DSP Frequency Capping Sizmek has introduced DSP Frequency Capping to improve ideal ad exposure across each user and improve delivery inefficiencies.
Sizmek will acquire Rocket Fuel for adtech consolidation The acquisition of Rocket Fuel brings omni-channel creativity and AI-enabled decisioning together under one roof, providing our clients with a self-service predictive marketing platform that optimizes campaigns across the entire media plan,” said Sizmek Executive Chairman Mark Grether in the announcement.
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