22nd April 2016
Facebook F8 Annual Conference - Key Takeouts The annual Facebook conference took place last week. There were 8 key takeouts from the event which can be found in the link. I have listed the ones I found most interesting. Facebook Live - This was talked about in the April 8th newsletter. Live streaming will now be available on Facebook. Facebook Messenger shopping and chatbots - People will soon be able to buy things automatically through Messenger and will be able to do so by talking to chatbots setup by each company. Instant articles - Publishers like NZHerald will now be able to publish articles straight onto Facebook instead of redirecting to their website. This will greatly shorten loading time. Check out Stuff's FB page as they have begun using them for all their articles.
Poncho Cat - Facebook Chatbot Click the link above to chat with Poncho the cat about the weather. What a time to be alive!
YouTube rolls out support for 360-degree live streams and spatial audio One of the first videos to take advantage of this more immersive format will be this year’s live stream from music event Coachella.
Google Analytics’ new User Explorer report shows individual, anonymized website interactions Offers website owners a chance to see, on anonymized basis, very specific visitor interactions across their website.
The End Of Header Bidding? Header bidding has improved predictions included in GDN. Google will bring in the real-time bids of a publisher’s outside exchange partners to its dynamic allocation product.
New Advrtas ad platform offers “first fully interactive 360-degree rich media ad” with VR mode Advertas ads can fit to any ad banners and can be displayed anywhere online and also desktop and mobile friendly. One of the biggest advantage with this ad is that it is compatible to all browsers. This new platform is a step forward towards better interactive display ads.