22nd September 2017
Google kills test of second description in search ads Will still have one description line of 80 characters
Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns.
Google rolling out support for AMP landing page in AdWords search campaigns globally All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages.
Ad industry groups rail against Apple’s new cookie-blocking solution in Safari 11 Major industry groups say Apple is instituting "opaque and arbitrary standards for cookie handling" that threaten the internet economy.
Spotify launches its own self-serve platform for audio ads Spotify Ad Studio makes it easy for marketers to reach the right consumers in the right moment with tools to create and manage audio campaigns with flexible budget options for small- and medium-sized businesses.
From road block to fast lane: how publishers like Oath, SPH and TradeMe are moving ahead on programmatic There is still a long road for publishers in terms of getting to a point in which programmatic is delivering its potential but publishers are gearing up. With more education, better understanding of data and, eventually, more sophisticated tech in place, publishers could be nearer the 100% mark in Asia Pacific.
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017