23rd September 2016
Facebook’s new retail ads show in-store product availability, can be aimed at likely visitors Facebook's new Dynamic Ad for Retail highlights available inventory at nearby stores and can be targeted to people most likely to visit.
AMP — Accelerated Mobile Pages — begin global rollout in Google mobile search results Google reiterated that the move does not include a rankings change. When there are two versions of a page, Google will prefer and link to the AMP version. AMP pages open within the AMP viewer and load much faster than conventional web pages — typically in less than a second.
Google mobile search results now showing images in the snippets Google is now showing images in the mobile search results for product-like queries.
Bidding on the competition: Is it really worth it? At Ikon, we don't bid on competitor terms as a long term strategy. This article explains the short term and long term implications on bidding on competitor terms.
Programmatic partnerships set to rise for publishers over the coming year 60% of publishers are expecting the number of programmatic partnerships to rise in 2016. In addition, a further 80% said they see data monetisation as a key area for expanding current business activity.
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