24th June 2016
Facebook to Debut Canvas Organic Page Posts Facebook’s Canvas full-screen immersive ad product will be made available for organic page posts June 22 (available now).
Facebook Adds More Tools for Branded Content in Instant Articles For those that have been reading the newsletter weekly, you will know what Branded Content and Instant Articles are but for those that don't, go back and read the old newsletters. Facebook will be adding Branded Content in Instant Articles and it will pretty much look like a sponsored article that you can find on NZ Herald (Screenshots can be found in the link).
Google AdWords testing click to SMS ad extension Currently in BETA in NZ!!!
Google confirms ads coming to Local Pack Major development especially in a local mobile search context
Cannes 2016: GroupM Sees Connect Initiative Becoming Part Of Its Foundation “…But as all media goes programmatic over time, and we firmly believe anything that can be bought programmatically will be, this will become a foundational part of GroupM as a whole.”
The Drum @ Cannes: Why Programmatic is on a collision course at Cannes The festival’s ability to bring everyone together is why Cannes is so important, he says. “Programmatic is coming to the fore and it’s really important to discuss it in tandem,”
TrueView For Shopping: Making YouTube The Next Big Shopping Destination Now available in NZ!!
Doubleclick updates Reminder that from June 30 onwards, Google will no longer accept Flash creatives to be uploaded to DoubleClick. Also, naming conventions such as HTML5 banner and Image will be changed to Display on DoubleClick. Lastly, Flash creatives will no longer run on display in a Flash format through GDN and DoubleClick starting January 2 2017.
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