25th March 2016
Instagram Is Adding an Algorithm to Reorder Feeds Based on the Posts Users Like Instagram will be adding an algorithm that will reorder which images and videos users see in their feeds. It will be based on the likelihood you'll be interested in the content, your relationship with the person posting and the timeliness of the post. For advertisers, the move means brands will have to pay to get their posts seen as they do with Facebook.
Google launches its Analytics 360 Suite to provide better marketing measurement tools for “micro-moments” Includes the tech giant’s first DMP and three other new tools, plus new versions of Google Analytics Premium and of the attribution product, Adometry. Screenshot of what it looks like: Click Here!
Combining Creative Banners towards Data We are seeing a growing trend where creative banners that are in combination with data/technology are creating a better and meaningful connection towards consumers. Data-led ad-creatives can now take hundred or even thousands of different forms that matches consumer profile. Having dynamic creative, this could be achieve successfully if we have the right data/technology in place.