26th May 2017
Google is extending in-market audience targeting to Search campaigns Advertisers will be able to target users based on purchase intent signals in Search campaigns for more than a dozen categories (ie Autos and Vehicles, Gifts & Occasions, Consumer Electronics)
Google launches free Google Attribution Tool Multichannel attribution data feeds back into Google AdWords and DoubleClick Search to inform bidding optimizations.
Google will automatically convert display ads to AMP, test AMP landing pages for Search Google is launching a beta to serve AMP-enabled landing pages on mobile from Search ads. After users click a search ad from mobile, the ad will direct to the AMP landing page that can serve up much faster than standard landing pages.
What Blockchain Means for Ad Tech Can blockchain address the unintentially unwieldy and opaque supply chain in ad tech? Yes. Establishing transparency and trust requires a central and secure way to record, review and execute a deal. Today, deals are typically stored in formats and locations that are disparate and nonstandard. Initially creating standards and enabling collaboration are essential steps on this path.
Do ad buyers have a moral obligation to save media? The rise of the duopoly has eroded local and national news businesses as Google and Facebook eat up almost all of the online ad dollars. But do advertisers have an ethical obligation to save the free press?
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