26th May 2017




  • What Blockchain Means for Ad Tech
    Can blockchain address the unintentially unwieldy and opaque supply chain in ad tech? Yes. Establishing transparency and trust requires a central and secure way to record, review and execute a deal. Today, deals are typically stored in formats and locations that are disparate and nonstandard. Initially creating standards and enabling collaboration are essential steps on this path.

  • Do ad buyers have a moral obligation to save media?
    The rise of the duopoly has eroded local and national news businesses as Google and Facebook eat up almost all of the online ad dollars. But do advertisers have an ethical obligation to save the free press?