26th August 2016
Instagram Debuts an Events Feature That Curates User-Generated Videos The Facebook-owned video- and photo-sharing platform announced it's rolling out an Events video channel on its Explore page that uses an algorithm to curate user-generated videos from major events like concerts and sports.
Snapchat unveils 360-degree ad format with campaign for Sony's Don't Breathe horror flick The video push marks the first time Snap Ads have integrated a 360-degree element. Essentially a 10-second Snapchat video ad, the latest format from the messaging app allows viewers to ‘swipe up’ in order to see an intimate 360-degree version of the trailer via a web page link inside the app.
Google will punish “intrusive interstitials” with a ranking penalty in 2017 Google also said today in a blog post that it will impose a ranking penalty on “intrusive interstitials” that impede user access to content.
Omega Won The Olympics In Terms Of Value Social Media Brand Value Generated Dallas based social media intelligence platform MVPindex tracked, measured, and valued all US Olympian’s mentions of sponsored brands during the 2016 Rio Olympics.
Fuisz partners with Sizmek for automated object-recognition in video ads Fuisz Video is in partnership with Sizmek that offers interactive video that has the ability to tag an object and extract more information from that object. For example, if we are watching a video ad from a retail brand, we could click on the product at any time during the video and know more about the product and buy the item.
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