28th April 2017
Facebook Is Testing Related Articles That Appear Before Users Click on Stories in News Feed Facebook launched its related articles feature in December 2013, serving up articles on the same topic after users read articles that appeared in their News Feeds. And now the social network is testing related articles that appear before users click on stories in their News Feeds.
LinkedIn officially rolling out Matched Audiences targeting to all advertisers this week Starting this week, all LinkedIn advertisers can aim their ads based on people’s web browsing, their email addresses and their employers.
Google’s attack on fake news and problematic content With the Feedback feature now users can provide feedback for the auto-complete search suggestions and featured snippets.
Apple expanding App Store Search Ads to NZ market Apple has launched App Store Ads in the UK, New Zealand and Australia. The ads would help people discover new apps on the App Store for iPhone and iPad.
Google introduces fully-automated ‘Smart’ display campaigns Automation isn’t new to display campaigns on the Google Display Network, but with the new Smart display campaigns, it’s not just the creative that’s automated. Targeting, bidding and the ads all run on autopilot powered by machine learning.
MediaMath and Seva Partner to Preserve and Restore Sight in Low-Income Regions MediaMath is stepping up to support Seva in a big way. We first heard about Seva through The Life You Can Save, an organization that promotes highly impactful nonprofits. Seva stood out as a charity that aligned with our own values: creating impact via measurable outcomes. This is an example of how a low-cost intervention can change someone’s life. And it means a lot to MediaMath—it was the #1 supported charity by our employees in 2016.
IAB: Mobile is now more than half of all digital ad revenues According to IAB, mobile ad revenues jumped 77% in 2016. Some of the highlights of the growth were the increased use of mobile videos and rich media banners.
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