28th April 2017


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Programmatic

  • Google introduces fully-automated ‘Smart’ display campaigns
    Automation isn’t new to display campaigns on the Google Display Network, but with the new Smart display campaigns, it’s not just the creative that’s automated. Targeting, bidding and the ads all run on autopilot powered by machine learning.

  • MediaMath and Seva Partner to Preserve and Restore Sight in Low-Income Regions
    MediaMath is stepping up to support Seva in a big way. We first heard about Seva through The Life You Can Save, an organization that promotes highly impactful nonprofits. Seva stood out as a charity that aligned with our own values: creating impact via measurable outcomes. This is an example of how a low-cost intervention can change someone’s life. And it means a lot to MediaMath—it was the #1 supported charity by our employees in 2016.


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