29th September 2017


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Programmatic

  • IBM, MediaMath Craft Partnership For Futuristic Infrastructure And Cognitive Bidding
    In a Nutshell: The concept of decoupling programmatic pipes from bidding algorithms already exists. Just look at the AppNexus Programmable Bidder (APB) for a great example. However, take that to the next level - What happens when you outsource the job of the programmatic bidding algorithm to the (arguably) best example of machine learning on the planet - IBM's Watson.” Via Timothy Whitfield – Director of Technical Operations at GroupM


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