29th September 2017
Facebook will target ads to people based on store visits, offline purchases, calls to businesses Facebook is using its online-to-offline ad measurement tools for offline-to-online ad targeting.
Facebook will measure how its ads compare against, complement TV campaigns Facebook will offer more advertisers the ability to measure campaign brand lift, but brands will need to trust Facebook to grade its own homework.
Apple switches back to Google search results for iOS & Mac After serving Bing web search results in iOS and Mac for a few years, Apple has just switched the results back to Google, its original search partner.
Google is making strides with Google My Business New features like Google Posts, Q&A feature, Chat capabilities
3 AdWords extensions now eligible for call-only ads Location, Callout and Structured snippets
IBM, MediaMath Craft Partnership For Futuristic Infrastructure And Cognitive Bidding In a Nutshell: The concept of decoupling programmatic pipes from bidding algorithms already exists. Just look at the AppNexus Programmable Bidder (APB) for a great example. However, take that to the next level - What happens when you outsource the job of the programmatic bidding algorithm to the (arguably) best example of machine learning on the planet - IBM's Watson.” Via Timothy Whitfield – Director of Technical Operations at GroupM
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