30th September 2016
Facebook Beefing Up Canvas Canvas ads will now be able to run 360 videos. Also Canvas was initially available only for website clicks and website conversions but now been expanded to further objectives including brand awareness and video views.
New Google Updates Session quality score - The new session quality score built in to Analytics uses machine learning to “predict the likelihood of a visitor making a transaction (purchase) on your site or app.” The metric then makes it possible to remarket to those visitors deemed high-value.
Tag Manager integrations with 20 more data sources (includes Quantcast, Twitter, Bing, Nielsen and others)
New in Search Cross-device remarketing for remarketing lists for search ads (RLSA). Following on the news earlier in the week that display retargeting is now available across devices, Dischler announced that RLSA targeting can also now occur across devices.
Launch of demographic targeting for search ads. This has been in beta for some time now. Demographic targeting will be rolling out generally, allowing advertisers to target based on gender and age. Similar audiences for search are now in open beta.
Google (finally) launches cross-device retargeting This is going to be rolled out over the next month. We will definitely be implementing this as soon as possible.
Google brings store visits to Google Display Network, debuts cross-device retargeting Google is going all-in on location. From search (and now display ads) to store, Google is finding more ways to close the loop. This is because store visits and offline impact are captured and factored back into return on ad spend, the value of that spend goes way up — from 2X to well over 10X, according to Google data. The company has been testing and refining store visits measurement for the past two years.
IAB update IAB has introduced new guidelines to accommodate virtual reality, vertical video, emoji, stickers and 360-degree video ads as well as new screen sizes.
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