Ankit Sehgal - Head of Performance

A note from Ankit:

I’m passionate about technology and digital solutions; media is such a rich environment to try new things and see what is working. I lead the Performance Team which is a small team of highly functioning individuals, analyzing everything we do, and forging ahead in digital technologies such as Programmatic trading, and Big Data tools. I want to make the complex simple for clients so that they too can be excited by what the performance measures can tell us, and how we can optimize campaigns further. I’ve worked in technology and media environments for 8 years, and am involved in many non-media technology projects and forums. Our team have built a number of in-house tools; where we see an opportunity, we thrive on creating tools that will use data to help our campaigns achieve more for clients.