Victoria Parsons - Strategy Director

A note from Victoria:

I’ve followed an interesting path to become Strategy Director at Ikon; having started my career in advertising account management and then moving through brand planning, customer direct/ retention strategy and digital strategy to arrive at Ikon, and a role that champions holistic comms planning. Our strategy focuses on ‘people’ as the starting point for all thinking, which creates opportunities for us to develop relevant brand stories. I believe the role of media agencies is evolving with emerging media and technologies; Ikon is an exciting place to be as the comms approach becomes more media-led.