We are Ikon.
Ikon NZ is a strategic media communications agency providing world-class service across all media-related disciplines including strategic consultancy, media planning, offline negotiation, trading and buying, digital marketing consultancy, digital planning and buying, programmatic strategy and implementation and search engine marketing.
Ikon’s original proposition to ‘challenge the norm’ persists today, encompassing how we approach every challenge, every day – encapsulated in our one-word call to arms ‘Ikonoclast’ (defined as ‘one who seeks to break conventions and challenge the status quo’).
We fundamentally believe our role is to deliver demonstrable business value to our clients, and that to do so in today’s turbulent media and fragmented consumer attention landscape, we must continue to challenge the status quo. We believe our organisational purpose to positively influence culture helps us to do this; in a world where attention is so fragmented, we must ensure we not only surround culture, but that we also strive to create and influence it. That by creating things that people want to turn towards, instead of away from, we will create a positive association for our clients’ brands, stronger memory structures for their products and services, and ultimately greater business performance for them.
This gives us our agency mission, to produce creative and commercial connections for our clients.